8 Tips to Help You Sell More Products
Products that sit on the shelves turn into businesses closing their doors. It's that simple. If you want to stay in business, you must learn how to sell and market your products to the right people.
Have you been struggling with sales lately? Check out these 8 Tips to Help You Sell More Products.
1. Know your customers
Go beyond the age and sex of your target customers. To become successful, you must know them beyond the surface. Demographics are vital when developing a customer profile but do not stop there. Dig a little deeper to develop an effective marketing strategy.
Elements of a customer profile:
- Pain points
2. Sell a product that solves a problem
Is there really a need for your product? Sometimes, we create passion projects and turn them into businesses. Take a second, before you lose a butt load of money, identify what problem you are solving and for who. If you cannot answer that, stop what you are doing and go back to the drawing board.
3. Go to your customers
Can we retire the question "How do I find my customers?" and replace it with "How do my customers find me?" It is your job to get in front of your target customers so make it easy for them by going where they hang out. Did you read tip one? That's why you must know who you want to reach because you will learn about their hobbies, likes/dislikes, and where to reach them.
I am going to go out on a limb here and everyone's target customers are online somewhere. You must figure out where.
If you spend one-hundred hours creating blog content then figure out your audience doesn't like to read blogs and is on TikTok guess what? You wasted one-hundred of your precious time.
4. Develop a sales funnel
Odds are, you are not going to turn a viewer into a paying customer upon the first interaction. People will have to come across your brand or product a few times before deciding to buy from you. Instead of sitting back with your fingers crossed waiting for them to come back, implement a sales funnel to guide a person which enhances the chance of a sale.
5. Build a user-friendly website
There is nothing worst than trying to buy something online and having problems purchasing from the website. What a buzz kill. You led a stranger through your funnel only to lose them because of a poor website. Make sure your site is easy to navigate, informative, and secure for customer purchasing.
6. Focus on benefits instead of features
I'm sorry to break it to you but no one cares about your new juice. What we want to know is, what will it do for us? What benefits will I get from drinking this juice? It's great that you use apples, yummy, but your marketing should not focused on that apple. Instead, focus on the benefits.
7. Invest in paid ads
There is a weird infatuation with building a business with spending little to no money, which is great to save money don't get me wrong but imagine where you would be if you invested some money you earn into social media advertisement. In case you have not realized, social media has people's attention right now, and guess what you need to sell products? People!
Not to mention, platforms like Facebook and Instagram are underpriced for ads right now. I am also going to through in paying influencers as well. It's not exactly paid advertisement but work with me here. The moral of the story is, put some money into social media.
8. Deliver on your promises
One of the best ways to sell and market products is through word of mouth. People buy your product, love it, then recommend it to others. Be careful not to over promise and under deliver. Bad news travels faster than the good. State your product's outcome, stand by it, and produce the outcome you promised.
Here's a little suggestion to get you on the path to selling, start with your brand. This includes knowing your customers, your personality, developing messaging, and a creative direction. A solid brand in place will make the other tasks that much easier to tackle.
Do you need help getting started with your brand and marketing? Book a discovery call a let's figure out the next step to get you closer to your goals.