Every brand project we undertake starts with a brand workshop. Our collaborative process aims to define what makes a brand remarkable, your signature offer and set the foundation for your brand. The brand strategy workshop ensures any design work is specific to your needs and those of your required audiences.
We create the most compelling, unique images to represent your brand. Equipped with information from our workshop and strategy sessions, we explore many possibilities before arriving at a comprehensive and versatile identity system.
Language defines a brand as much just as a visual identity. The naming of your business, products, and services should remain authentic to your core values and brand personality. We help craft the voice, tone, brand names, tag lines, and create guidelines for anyone writing on your behalf can use to maintain your distinctive personality.
You have a logo, identity system and defined rules on your voice and communication. How do you ensure your brand remains consistent and is protected so that anyone interacting with it has the same experience? Brand guidelines are technical guides that explain how your brand identity works. Logo usage, sizing, clearspace, typography, colour, iconography and image style. Clarity and consistency.
A product's packaging communicates many things, from what the product can do for your customers to your company's values. Some would argue that the packaging is as important as the product itself because it's a crucial marketing and communication tool for your business. Wick & Mortar will design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line.